Art and beauty have become two expressions intimately linked for the House of Joïa.  Generous and feminine curves, daring lines, inventive and contemporary shapes, each married to precious and semi precious stones and diamonds to create a celebration of woman. The simplicity of its single name, Joïa, (meaning “joy”) captures the very purpose for which Jean-Pierre Moreira founded the company in 1998.

Since its founding, Joïa has accumulated a discriminating clientele loyal to the house’s tailored and personalized work.  As testament to this, Joïa received the Label Joaillerie de France in April 2007.